Nike's Brand Strategy: Purpose, Mission and Positioning by ThinkBastien | Brand purpose, Brand strategy, Nike brand
Nike Branding Strategy and Marketing Case Study | Map & Fire
NIKE perceptual positioning map
Nike Positioning by Sarah Haggenmüller
Graham Robertson, Beloved Brands on Twitter: "You can use our process for to use brand positioning to differentiate your brand for any type of business. Here are two brands you will know